Significant if firms are able to leverage several of these resources in a way Strategic position can create an arsenal of assets that reinforce one another,Ĭreating advantages that are particularly difficult for rivals to successfullyĪre considered in isolation, the strength of any advantage can be far more And theseĪssets rarely exist in isolation.
Vulnerabilities, and can help them brainstorm winning strategies. But being aware of major sources of competitive advantageĬan help managers recognize an organization’s opportunities and Key resources that firms can look to in order to build a sustainable business.Īnd recognizing a resource doesn’t mean a firm will be able to acquire it orĮxploit it forever. Understand and provide examples of how technology can be used toĬreate or strengthen the resources mentioned above. Potentially strategic assets less effective.ĭefine the following concepts: brand, scale, data and switchingĬost assets, differentiation, network effects, and distribution channels.
Imitation-resistant value chain, as well as when technology choice may render
Recognize the role technology can play in crafting an Understand the value chain concept and be able to examine andĬompare how various firms organize to bring products and services to market. Technology is often critical to enabling competitive advantage, and provideĮxamples of firms that have used technology to organize for sustained